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New Balance Sign LOSC Lille france
Ligue 1 gets its first taste of New Balance equipment after Lille sign with the American kit suppliers.
Hoping to push into the Champions League places in the upcoming Ligue 1 campaign, Lille have signed a new deal with New Balance which will see their famous shirts being created of which will also be the first of its kind within French football.
The GM of New Balance football, Richard Wright spoke of his excitement involving the Lille deal “We are delighted that Lille will fly the flag for New Balance in French football’s top division. It’s a great club with fantastic traditions and they are the perfect team to represent what the brand is trying to achieve in football. New Balance will bring innovation and world class product to the club and its fan base and we’re looking forward to unveiling our first Lille kit collection very soon.”
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