The Premier League club unveiled a new deal with paint manufacturer Dulux, the country’s leading paint supplier.
As part of the high gloss announcement, the trademark "shaggy dog" was pictured walking around the home ground and posing on the pitch.
This prompted a barrage of tweets mocking the new association with replies from the official Dulux Twitter account.
User - Can the dog play centre back ?
Dulux UK - He might do a better job
User: - Time to paint the trophy cabinet
Dulux UK - Don't be silly, surfaces should be dust free before painting
...it's a good job they didn't partner up with Durex